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<channel>
	<title>Dave Felton</title>
	<link>https://getfelt.cargo.site</link>
	<description>Dave Felton</description>
	<pubDate>Thu, 30 Dec 2021 19:44:48 +0000</pubDate>
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	<item>
		<title>Intro</title>
				
		<link>https://getfelt.cargo.site/Intro</link>

		<pubDate>Thu, 03 Jan 2019 19:20:25 +0000</pubDate>

		<dc:creator>Dave Felton</dc:creator>

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		<description>
	Dave FeltonCreative + Technology
	&#60;img width="141" height="136" width_o="141" height_o="136" data-src="https://freight.cargo.site/t/original/i/0ac4669b6215cf83721abc3f388e8d41151a0c04c30e060c3c0253afb78d2392/janus4.svg" data-mid="31770838" border="0" data-no-zoom src="https://freight.cargo.site/w/141/i/0ac4669b6215cf83721abc3f388e8d41151a0c04c30e060c3c0253afb78d2392/janus4.svg" /&#62;

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		<title>Header</title>
				
		<link>https://getfelt.cargo.site/Header</link>

		<pubDate>Thu, 03 Jan 2019 19:20:24 +0000</pubDate>

		<dc:creator>Dave Felton</dc:creator>

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		<description>


I’m an Art Director at Riot Games working 
on Teamfight Tactics
Specializing in Art Direction, UI/UX
Design &#38;amp; Motion Graphics


View my Riot Games ArtStation


2026/&#38;nbsp; 
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
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		<title>In Between</title>
				
		<link>https://getfelt.cargo.site/In-Between</link>

		<pubDate>Thu, 03 Jan 2019 19:20:25 +0000</pubDate>

		<dc:creator>Dave Felton</dc:creator>

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		<description>
Creating meaningful, memorable experiences.
Through over 15 years of working in real-time media, my goal has consistently been to craft meaningful interactive experiences. Currently I’m doing this at Riot Games, serving as Visual Design Lead on Teamfight Tactics.


I work closely with other leads from disciplines like UX, engineering, and production to help bring the game’s UI to life. 







A versatile set of skills, singularly focused.





I am a traditionally trained designer with a Bachelor's degree in Digital Design from the University of Cincinnati. 
Throughout the course of my career I’ve worked on all parts of the creative process. From prototypes to production, my experience is wide-ranging. I’m most effective when serving in a creative leadership position, driving results and helping lead teams to execute a well-defined vision.&#38;nbsp; 


	
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		<title>TFT</title>
				
		<link>https://getfelt.cargo.site/TFT</link>

		<pubDate>Thu, 30 Dec 2021 19:44:48 +0000</pubDate>

		<dc:creator>Dave Felton</dc:creator>

		<guid isPermaLink="true">https://getfelt.cargo.site/TFT</guid>

		<description>
	Teamfight Tactics
Teamfight Tactics is the world’s #1 strategy game. In my role I lead a team of visual design artists to craft all of the in and out of game UI. I’m responsible for defining quality and style bars, developing a motion graphics language, and working closely with product leadership to plan work on exciting new features. We collaborate closely with other disciplines in this process, a team effort that is focused on giving our players the best possible experience.
Check out some of my UI and motion graphics work on my Riot Games Artstation page.
 


Visual Design / UI Lead, Motion Graphics Artist
	

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		<title>Motion Reel 2019</title>
				
		<link>https://getfelt.cargo.site/Motion-Reel-2019</link>

		<pubDate>Sat, 05 Jan 2019 20:49:18 +0000</pubDate>

		<dc:creator>Dave Felton</dc:creator>

		<guid isPermaLink="true">https://getfelt.cargo.site/Motion-Reel-2019</guid>

		<description>
	





Motion Reel&#38;nbsp;This*

 

reel showcases some of the projects I’ve lead over the years. This includes client work from years of freelancing and some self-directed pieces.
*

outdated but still relevant


Art Direction, Motion Graphics Design, After Effects / Cinema 4D Animation, Unity 3D Animation






	




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		<title>The Under: Presents</title>
				
		<link>https://getfelt.cargo.site/The-Under-Presents</link>

		<pubDate>Thu, 03 Jan 2019 19:20:26 +0000</pubDate>

		<dc:creator>Dave Felton</dc:creator>

		<guid isPermaLink="true">https://getfelt.cargo.site/The-Under-Presents</guid>

		<description>
	


&#60;img width="750" height="1000" width_o="750" height_o="1000" data-src="https://freight.cargo.site/t/original/i/bb5ac05cfaa5f2cd250ccc761361292c983611c1f6e85a7a70a0331cf19fe16c/24x32_A_preview.png" data-mid="67110420" border="0" data-scale="74" src="https://freight.cargo.site/w/750/i/bb5ac05cfaa5f2cd250ccc761361292c983611c1f6e85a7a70a0331cf19fe16c/24x32_A_preview.png" /&#62;

	


The Under PresentsI had the honor of working with TenderClaws on this critically acclaimmed VR title. I was responsible for various in-game UI, prototyping gameplay elements, designing level mechanics for the “labyrinths”, and implementing all kinds of supporting content. I contributed to both the base game and to the limited run interactive performance of The Tempest.

Unity 3D development, UI design, gameplay design

</description>
		
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	<item>
		<title>HP</title>
				
		<link>https://getfelt.cargo.site/HP</link>

		<pubDate>Wed, 15 Apr 2020 21:11:42 +0000</pubDate>

		<dc:creator>Dave Felton</dc:creator>

		<guid isPermaLink="true">https://getfelt.cargo.site/HP</guid>

		<description>
	





HP: Make It MatterFor this project, I worked with award winning production shop B-Reel to bring a digital campaign to life for client HP. This one was all about cybersecurity, cloud infrastructure, and other abstract computing concepts that were needed to be brought to life for a sort of “visual essay”. These animations were part of an endless scrolling experience delivered on the web.&#38;nbsp;
Art Direction, Motion Graphics Design, After Effects Animation, Plexus, Trapcode Particular / Form.






	




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		<title>Army AR</title>
				
		<link>https://getfelt.cargo.site/Army-AR</link>

		<pubDate>Thu, 03 Jan 2019 19:20:26 +0000</pubDate>

		<dc:creator>Dave Felton</dc:creator>

		<guid isPermaLink="true">https://getfelt.cargo.site/Army-AR</guid>

		<description>
	


US Army AR AppIn a partnership with Momentum Worldwide and We Are Royale, I had the opportunity to create an AR experience for the US Army sponsored drag racing team. Users have the chance to place a lifezie 3D model of the team’s vehicle, exploring all of the various pieces and components. An exploded view gives the chance to “look inside”. And since it’s AR, you can get up close and personal to every single piece of this machine.



Techincal Direction, Unity C# Devlopment, User Experience, iOS App Publishing, Animation Pipeline



	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ff7972e4988bb05fe9444213dd58c007ec92412e6d10a3f7f0eb13d7f8273ce3/US-Army-hero_1920x1080.jpg" data-mid="67114049" border="0"  src="https://freight.cargo.site/w/1000/i/ff7972e4988bb05fe9444213dd58c007ec92412e6d10a3f7f0eb13d7f8273ce3/US-Army-hero_1920x1080.jpg" /&#62;
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	<item>
		<title>Rise Up</title>
				
		<link>https://getfelt.cargo.site/Rise-Up</link>

		<pubDate>Wed, 15 Apr 2020 21:05:55 +0000</pubDate>

		<dc:creator>Dave Felton</dc:creator>

		<guid isPermaLink="true">https://getfelt.cargo.site/Rise-Up</guid>

		<description>
	





Rise Up
This is my “director’s cut” of a title sequence I created for an independent documentary film, Rise Up. Working with provided stock footage, I was tasked with typography design and creating animated effects meant to convey a sense of interconnectedness. The filmmakers ultimately took things in a different direction for the final cut of the film, but my work was instrumental in providing direction for where it ended up.&#38;nbsp;
Art Direction, Motion Graphics Design, After Effects Animation, Plexus






	




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		<title>NGUX</title>
				
		<link>https://getfelt.cargo.site/NGUX</link>

		<pubDate>Thu, 03 Jan 2019 19:20:25 +0000</pubDate>

		<dc:creator>Dave Felton</dc:creator>

		<guid isPermaLink="true">https://getfelt.cargo.site/NGUX</guid>

		<description>
	


NatGeo Ultimate ExplorerA new set of indoor, media driven theme parks by National Geographic were in need of some interactive park maps. Partnering with We Are Royale, we created this experience in Unity 3D. It is deployed on 60” 4K touchscreen displays. Due to the need to have mulitple maps for multiple parks (with varying map layouts), I created a modular framework in Unity 3D that allows for custom layouts to be created and shipped in just a matter of days.Techincal Direction, Animation Direction, Unity C# Devlopment, User Experience, Animation Pipeline



	


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